: The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)

ISBN : #0199569452 | Date : 2011-03-22

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PDF-55fdd | The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the cha… The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)

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